Invited when he was still very young to Information, the historic
conceptual art show held at the Museum of Modern Art in New York
in 1970, from the outset Cildo Meireles has occupied a prominent
role on the Brazilian and international art scene. The central
core around which his works take form is his ability to combine
a poetic and symbolic reading of the real with a careful analysis
of the strategies regulating the processes of art production,
circulation and promotion. In his works, the impulse to communicate
a concept always finds an effective sensorial rendering, and he
draws on an extensive range of languages and materials. For instance,
he has produced installations involving the accumulation of everyday
objects – Fontes, 1992, an installation for Documenta IX,
was an environment with 7000 yellow rulers hanging from the ceiling
and 200 non-synchronized clocks on the walls. Others are markedly
sensorial and incorporate sound, fire and smells: Volatile, 1980/84,
was produced with ash, candles and the odour of natural gas, while
the installation/action The Sermon of the Mount, 1973/79, made
use of 126,000 matches, mirrors and five actors. The artist creates
the conditions whereby the spectator – who is totally immersed
in the work – can grasp its meaning through the experience
and not by approaching and passively contemplating the work from
a distance. In other works, for example Incursions in ideological
circuits (from 1970), he slips symbolic viruses into the standardized
circuit of production, writing denunciatory comments on banknotes
or substituting the label on Coca Cola bottles with "Yankee
go Home!" and then putting them back into circulation. For
Documenta XI, Meireles produced a work entitled Disappearing Element/Disappeared
Element (Imminent Past), which combines a critical vision of the
system of the exchange of goods and an urgent call to consider
the progressive deterioration of the environment. He made ice
lollies out of drinking water, and organized mobile sales points
in various locations around the city. The vendors were recognizable
because they had coloured carts, and the proceeds from sales went
directly to them. With this work, Meireles alludes to the growing
shortage of water on the planet and invites us to reflect on the
relations between art and the market, on the notions of use value
and exchange value, where the only effective action of dissent
must necessarily be the disappearance of the object itself.
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